![]() ![]() George Williamson, candy makers who developed the original formula and sold it to Curtiss." (Williamson had also sold the " Oh Henry!" formula to Curtiss around that time.) The write-up goes on to note that marketing the product as being named for a company executive's granddaughter would likely have been less successful, hence their "official" story. He also cites More Misinformation, by Tom Burnam: "Burnam concluded that the candy bar was named. In the trivia book series Imponderables, David Feldman reports the standard story about the bar being named for Grover Cleveland's daughter, with additional information that ties it to the President: "The trademark was patterned exactly after the engraved lettering of the name used on a medallion struck for the Chicago World's Columbian Exposition in 1893 and picturing the President, his wife, and daughter Baby Ruth." However, this may have been an after-the-fact covering maneuver. In a patent appeal, Curtiss successfully shut down a rival bar that was approved by, and named for, Ruth, on the grounds that the names were too similar. The company did not negotiate an endorsement deal with Ruth, and many saw the company's story about the origin of the name to be a way to avoid having to pay the baseball player any royalties. The candy maker, located on the same street as Wrigley Field, named the bar "Baby Ruth" in 1921, as Babe Ruth's fame was on the rise, 24 years after Cleveland had left the White House, and 17 years after his daughter, Ruth, had died. Box of Curtiss' Baby Ruth candy bars at a general store in Portsmouth, North CarolinaĪlthough the name of the candy bar sounds like the name of the famous baseball player Babe Ruth, the Curtiss Candy Company traditionally claimed that it was named after President Grover Cleveland's daughter, Ruth Cleveland. Etymology Ruth Cleveland, daughter of United States president Grover Cleveland, became the official corporate namesake for the "Baby Ruth" candy bar in 1921, almost 30 years after she was a baby. It also removed the food preservative TBHQ. The new recipe includes dry-roasted peanuts grown in the United States, whereas previous versions contained peanuts roasted in oil. įerrara relaunched Baby Ruth in December 2019. Ferrero folded production of the acquired brands into the Ferrara Candy Company. Ferrero acquired Nestlé USA's confectionery brands, including Baby Ruth, in 2018. In 1990, RJR Nabisco sold the Curtiss brands to Nestlé. The bar was a staple of the Chicago-based company for more than six decades.Ĭurtiss was purchased by Nabisco in 1981. In 1920, the Curtiss Candy Company refashioned its Kandy Kake into the Baby Ruth, and it became the best-selling confection in the five-cent confectionery category by the late 1920s. presidential daughter, Ruth Cleveland, it is distributed by the Ferrara Candy Company, a subsidiary of Ferrero. Created in 1920, and named after the deceased U.S. Baby Ruth is an American candy bar made of peanuts, caramel, and milk chocolate-flavored nougat, covered in compound chocolate. ![]()
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